Explore the Top 7 Unicorn Product Companies in India


In the dynamic landscape of Indian startups, a select group has managed to reach the coveted status of “unicorn” – companies valued at over a billion dollars. These unicorns are not just financial success stories; they represent innovation, resilience, and the ability to address the unique needs of India’s diverse and growing market.

Today, we dive into the fascinating world of India’s top 7 unicorn product companies, each making its mark in a specific domain.

A unicorn company is a privately held startup or venture that has achieved a valuation of at least $1 billion. The term “unicorn” is used to signify the rarity and exceptional nature of such companies because they are relatively scarce in the business world.

Unicorn companies are typically startups that experience rapid growth and success, attracting significant attention and investment due to their disruptive business models, innovative technologies, or other factors that contribute to their high valuation.

These valuations are often achieved before the companies go public or are acquired by larger corporations. The concept of unicorn companies has become a prominent part of the startup and venture capital landscape, with many investors and entrepreneurs striving to create the next unicorn.

Have you ever wondered:

1. What sets these Indian unicorn product companies apart in the global market?
2. How do these unicorns contribute to India’s growing reputation as a hub for innovation and technology?
3. What are the core products and services that have catapulted these companies to unicorn status?

Now, let’s unravel the success stories of the top 7 unicorn product companies in India:

A. Zepto: Revolutionizing Digital Commerce

In the fast-paced world of digital commerce, Zepto has emerged as a game-changer with its innovative “Buy Now, Pay Later” solutions. This fintech unicorn has not only captured the attention of consumers but also reshaped the way online purchases are made.


Let’s take a closer look at how Zepto is transforming the landscape of digital commerce.

1. A New Way to Shop

Zepto’s primary offering revolves around the concept of “Buy Now, Pay Later.” This means that when consumers shop online, they have the option to defer their payment, effectively allowing them to make purchases without an immediate financial commitment. This flexibility opens up a world of opportunities for consumers, especially in a country where managing finances can be challenging for many.

2. A Win-Win Situation

The beauty of Zepto’s model is that it creates a win-win situation for both buyers and sellers. Buyers get the flexibility to make purchases and defer payments, making it easier for them to access products and services they need. On the other hand, sellers benefit from increased sales and improved customer loyalty. This mutual benefit has propelled Zepto into the limelight of India’s e-commerce sector.

3. User-Friendly Interface

Zepto’s success isn’t just about its financial model but also its user-friendly app. The platform’s interface is designed to be intuitive and easy to navigate. This simplicity is a key factor in attracting a diverse user base and ensuring a seamless shopping experience. It’s one thing to offer a groundbreaking financial service, but it’s equally important to make it accessible to a broad audience.

4. Innovative Financial Products

Beyond the “Buy Now, Pay Later” model, Zepto offers a range of innovative financial products that cater to the evolving needs of consumers. These include personal loans and insurance products, further enhancing its position as a one-stop financial solution for users. The diversity of its offerings demonstrates Zepto’s commitment to providing comprehensive financial services.

5. Disrupting E-Commerce

Zepto’s impact on the e-commerce space is nothing short of disruptive. By offering a convenient and flexible payment solution, it has encouraged more users to embrace online shopping. This, in turn, has boosted e-commerce businesses, helping them attract a broader customer base and increase sales. In a market where digital commerce is on the rise, Zepto has positioned itself as a catalyst for growth.

B. Molbio Diagnostics: Advancing Healthcare with Molecular Diagnostics

In the ever-evolving landscape of healthcare, Molbio Diagnostics has emerged as a beacon of innovation, particularly in the field of molecular diagnostics. This unicorn company has made significant strides in the development of cutting-edge diagnostic technologies, with a particular focus on improving disease detection and management.

Molbio Diagnostics

Let’s delve into how Molbio Diagnostics is pioneering healthcare solutions and contributing to a healthier and safer India.

1. The Power of Molecular Diagnostics

At the core of Molbio’s contributions to the healthcare sector is the field of molecular diagnostics. Unlike traditional diagnostic methods, which often rely on external markers or visible symptoms, molecular diagnostics operate at the genetic and molecular level. This means that diseases can be detected with a higher degree of accuracy and at an earlier stage, allowing for more effective treatment and control.

2. Truenat™ Technology

Molbio Diagnostics is perhaps best known for its groundbreaking Truenat™ technology. This innovative diagnostic platform has proven to be a game-changer, especially in the context of the COVID-19 pandemic. Truenat™ technology enables rapid and accurate detection of diseases, including infectious ones like COVID-19. Its ability to provide results in a matter of hours, as opposed to days with traditional testing methods, has been instrumental in curbing the spread of the virus.

3. Addressing Healthcare Challenges

Molbio’s innovations are directly addressing some of the most pressing healthcare challenges in India. Rapid, accurate, and accessible diagnostic solutions are vital in a country with a vast and diverse population. By enabling healthcare professionals to diagnose diseases quickly and accurately, Molbio’s technologies are contributing to early intervention, which is often the key to successful disease management.

4. A Healthier and Safer India

The impact of Molbio Diagnostics on India’s healthcare landscape extends far beyond COVID-19. Their technologies are being applied to various diseases, including those with a high prevalence in the country. By providing healthcare providers with the tools they need to make precise diagnoses, Molbio is actively contributing to a healthier and safer India. This is particularly significant in a world where rapid and accurate diagnostics are essential not only for treatment but also for disease surveillance and control.

C. Shiprocket: Revolutionizing E-commerce Logistics

The e-commerce sector in India has experienced a remarkable surge, and at the center of this transformative growth is Shiprocket. This unicorn company has harnessed the power of technology to become a pivotal player in the e-commerce ecosystem.


With its tech-enabled logistics platform, Shiprocket is empowering e-commerce businesses to streamline their shipping and delivery processes and, in the process, has become the backbone of India’s e-commerce success story.

1. The E-commerce Boom

The rise of e-commerce in India is nothing short of a revolution. The convenience and accessibility of online shopping have resonated with consumers, and businesses have eagerly embraced the digital marketplace. As a result, the e-commerce industry has witnessed unprecedented growth, making India one of the world’s most significant e-commerce markets.

2. Streamlined Shipping and Delivery

Amid this e-commerce boom, Shiprocket has emerged as a key enabler for online businesses. Its tech-enabled logistics platform acts as a bridge between businesses and their customers, facilitating the smooth flow of goods from sellers to buyers. This streamlining of the shipping and delivery process is critical in a sector where prompt and reliable deliveries are paramount.

3. A Tech-Driven Solution

Shiprocket’s success lies in its adept use of technology. Their platform offers a range of tools and features that simplify logistics, making it accessible to businesses of all sizes. From order management to courier selection, tracking, and return management, Shiprocket’s technology-driven approach ensures that businesses can efficiently manage their shipping operations.

4. Empowering E-commerce Businesses

One of Shiprocket’s defining features is its focus on empowering e-commerce businesses. It understands the unique challenges faced by online sellers and provides them with the tools they need to compete effectively. By taking care of the logistics aspect, Shiprocket enables businesses to focus on their core operations, such as product quality and customer service.

5. The Backbone of E-commerce Success

In many ways, Shiprocket is the unsung hero of India’s e-commerce success. While consumers see the convenience of shopping online and businesses experience the benefits of digital sales, Shiprocket works tirelessly in the background to ensure that the e-commerce engine keeps running smoothly. Without a robust logistics system, the e-commerce growth India has seen would be unattainable, and Shiprocket has risen to the challenge.

D. OneCard: Revolutionizing the Credit Card Experience

The credit card industry is no stranger to innovation, but OneCard is rewriting the rules and redefining the very essence of credit cards. This unicorn company is at the forefront of a mobile-first credit card revolution, introducing unique features and user-centric benefits that are reshaping the way people perceive and utilize credit cards.


In a country where digital finance is on the rise, OneCard is making credit accessible to all, and it’s doing so in a way that truly stands out.

1. The Mobile-First Approach

OneCard’s distinguishing feature is its mobile-first approach. In a world that’s becoming increasingly mobile-centric, OneCard recognizes the need for a credit card that aligns with modern lifestyles. With the OneCard app, users have complete control over their credit card experience at their fingertips. This approach not only streamlines the credit card application process but also simplifies management and payments.

2. Unique Features

OneCard is not content with offering a run-of-the-mill credit card. It brings a range of unique features to the table, setting it apart from traditional credit cards. From customized credit limits to instant card generation and real-time expense tracking, OneCard caters to the evolving financial needs and preferences of its users. It’s not just a credit card; it’s a personalized financial companion.

3. User-Centric Benefits

OneCard places a strong emphasis on user-centric benefits. It recognizes that every individual’s financial journey is unique, and its offerings reflect this understanding. Users can choose from a variety of card designs, customize their credit limit, and even avail of benefits such as cashback, rewards, and discounts that resonate with their spending habits and preferences. This level of personalization is a game-changer in the credit card industry.

4. Accessibility for All

In a country where digital finance is on the rise, OneCard is ensuring that credit is accessible to all. Its mobile-first approach, along with a straightforward application process, opens the doors to credit for a broader audience. Whether you’re a seasoned credit card user or exploring credit for the first time, OneCard is designed to meet your needs.

5. A Transformative Approach

OneCard is not just redefining credit cards; it’s transforming the way people think about credit. It’s challenging the conventional norms and breaking down barriers to make credit an empowering financial tool for everyone. In a world where financial flexibility and accessibility are paramount, OneCard is leading the way.

E. LeadSquared: Igniting Business Growth through Automation

In the dynamic realm of business growth, LeadSquared shines as a beacon of innovation. This unicorn company offers a powerful combination of marketing automation and customer relationship management (CRM) software that is propelling businesses to new heights. With its intelligent lead capture and automation features, LeadSquared is a transformative force for businesses looking to amplify customer engagement and drive growth.


1. A Comprehensive Solution

LeadSquared is not just a CRM tool; it’s a comprehensive solution designed to address the intricate needs of modern businesses. It brings together marketing automation and CRM under one roof, streamlining operations and fostering a seamless flow of information across the organization. This synergy is invaluable in a business landscape where efficiency and data-driven decision-making are paramount.

2. Intelligent Lead Capture

At the heart of LeadSquared’s value proposition is its intelligent lead capture capabilities. The ability to capture, track, and manage leads is a cornerstone of business growth. LeadSquared takes this process to the next level by leveraging data-driven insights to identify potential leads, nurturing them, and ultimately converting them into loyal customers. This is a game-changer for businesses looking to maximize their marketing efforts.

3. Automation at Its Core

LeadSquared places automation at the core of its offerings. It streamlines repetitive tasks, reduces manual intervention, and enhances productivity. Whether it’s automating email marketing campaigns, lead scoring, or sales processes, LeadSquared’s automation features enable businesses to focus their energies on strategic activities while it takes care of the routine tasks.

4. Enhanced Customer Engagement

In a competitive business landscape, customer engagement is non-negotiable. LeadSquared empowers businesses to foster meaningful and personalized interactions with their customers. From sending targeted messages to analyzing customer behavior and preferences, it provides a 360-degree view of each customer, allowing businesses to tailor their approaches for maximum impact.

5. Fueling Growth

Ultimately, LeadSquared’s mission is to fuel business growth. Its integrated approach to marketing and CRM equips businesses with the tools they need to expand their reach, convert prospects into customers, and nurture existing relationships. By providing insights, streamlining operations, and enhancing customer engagement, LeadSquared is the driving force behind growth-oriented businesses.

F. Purplle: Redefining Beauty Shopping with Convenience

In the world of beauty and personal care, Purplle has carved a niche for itself as a transformative force. This unicorn company operates as an e-commerce platform, and it’s not just any platform; it’s a beauty lover’s paradise. With a vast array of beauty products and cosmetics available at your fingertips, Purplle is making beauty shopping a convenient, enjoyable, and personalized experience.


1. A Vast Beauty Universe

Purplle’s virtual shelves are brimming with an extensive range of beauty products and cosmetics. From skincare essentials to makeup must-haves, it caters to the diverse needs and preferences of beauty enthusiasts. The sheer variety of products available ensures that customers can find everything they desire in one place, simplifying the beauty shopping journey.

2. User-Friendly App

The beauty of Purplle lies not just in what it offers but in how it delivers the experience. Its user-friendly app is a gateway to the beauty universe. It’s designed to be intuitive, allowing users to effortlessly browse, discover, and select products. With a few taps, you can explore the latest trends, read reviews, and make informed beauty choices.

3. Personalized Beauty

Purplle understands that beauty is personal. What works for one person may not work for another. With this in mind, the platform empowers users to personalize their beauty regimen. Whether it’s choosing the right shade of lipstick, identifying the perfect skincare product, or exploring new fragrances, Purplle offers a tailored shopping experience that aligns with individual beauty goals.

4. A Trusted Destination

In the vast and often overwhelming world of e-commerce, trust is paramount. Purplle has earned the trust of beauty enthusiasts by curating a selection of authentic and high-quality products. Customer reviews and ratings provide valuable insights, helping shoppers make informed decisions and fostering a sense of community among beauty enthusiasts.

5. Beauty at Your Fingertips

The phrase “beauty at your fingertips” takes on a literal meaning with Purplle. The platform’s mobile app ensures that beauty is accessible wherever you go. Whether you’re seeking beauty inspiration on your commute or making a purchase from the comfort of your home, Purplle is there to meet your needs.

G. PhysicsWallah: Empowering Learning with Physics Education

In the vast landscape of education, PhysicsWallah stands as a trailblazer, transforming the way students engage with the subject of physics. This unicorn company has established itself as a prominent online platform, delivering high-quality physics education to students across the country. With engaging content and an accessible approach, PhysicsWallah is not just an educational platform; it’s a bridge that spans educational gaps and empowers learners.


1. Accessible High-Quality Education

One of the key challenges in the education sector is ensuring that quality education is accessible to all. PhysicsWallah tackles this challenge head-on by providing high-quality physics education that is available to students from various backgrounds and regions. Through online accessibility, it eliminates geographical barriers and makes quality education within reach.

2. Engaging Content

PhysicsWallah’s success is attributed to its engaging and immersive content. It understands that effective learning goes beyond textbooks and lectures. With interactive videos, animations, and real-life examples, it brings physics to life and makes complex concepts understandable. This engaging approach not only simplifies learning but also makes it enjoyable.

3. Bridging Educational Gaps

Educational disparities can create significant gaps in learning outcomes. PhysicsWallah recognizes this and is committed to bridging these gaps. It caters to students across the educational spectrum, from those aiming for top-tier competitive exams to those seeking a solid foundation in physics. This inclusivity is at the core of PhysicsWallah’s mission.

4. Empowering Students

Empowerment through education is the driving force behind PhysicsWallah. By making high-quality physics education accessible and engaging, it empowers students to excel in their studies. It instills confidence, encourages curiosity, and equips students with the knowledge and skills they need to succeed academically.

5. A Catalyst for Change

PhysicsWallah is not just an educational platform; it’s a catalyst for change in the education sector. It challenges traditional teaching methods and offers a modern, student-centric approach to learning. By doing so, it inspires other educational initiatives to adapt, innovate, and prioritize the needs of students.

These unicorn product companies represent the best of Indian innovation and entrepreneurship. They are not just companies; they are the torchbearers of change, transformation, and growth. As they continue to evolve and expand their offerings, they are shaping the future of their respective industries and contributing to India’s global tech dominance.


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