Why join Professional Certificate Program in Product Management with E&ICT Academy, IIT Kanpur?

We present a golden opportunity to embellish your hat with the IIT feather, regardless of your educational background. Introducing an 8-month Professional Certificate Program in Product Management in collaboration with E&ICT Academy at IIT Kanpur.

IIT Kanpur, ranked 5th in Engineering and 4th Overall in the NIRF India Rankings 2023, stands as a beacon of technical prowess.

A public technical university recognized as an Institute of National Importance by the Indian Government, IIT Kanpur is situated in Uttar Pradesh.

In this blog, we delve into the intricacies of the course. So, bookmark it for later and share it with fellow product enthusiasts. Let’s dive in!

This unique Product Management certification program caters to Tech Leads, Product Managers, Project Managers, Consultants, Software Professionals, Sales & Marketing Professionals, Business Analysts, Engineers and Mid Career Professionals.

Master the Tools of Product Management


About the Course:

  • Certification: Get Certified by E&ICT Academy, IIT Kanpur, and learn from the top industry professionals. Get your hands on exploring the best opportunity in Product Management and be the best in business. 
  • Campus Immersion 2-Day Campus Immersion at IIT Kanpur
  • 8 Months Weekend Classes as per your convenience
  • With 150+ Real business cases studies, attend the Master Class sessions by Industry Experts
  • 100% Career Assistance will be offered and followed by a hassle-free placement process by Accredian.
  • The program brings hands-on learning experience through LIVE Instructor-led Online Sessions by Distinguished Faculty and State-of-the-art Curriculum. 

Program Curriculum 

Term 1: Fundamentals of Product Management
  • PM Basics: Role, Responsibilities, Skills
  • Market Analysis & Customer Research
  • Competitive Analysis for PMs
  • Product Ideation & Conceptualization
Term 2: Product Strategy & Roadmap
  • Product Vision & Mission
  • Product Strategy Frameworks
  • Prioritization & Roadmapping Techniques
  • Business & Product Strategy Alignment
Term 3: User Experience Design
  • Design Thinking for PMs
  • Introduction to UX Design
  • Information Architecture & Design Process
  • Empathy-Driven Design Essentials
Term 4: Agile Product Engineering
  • Agile Methodologies Overview
  • Sprint Planning, Review, & Retrospective
  • Prioritization & Backlog Refinement Techniques
  • Agile Metrics & Performance Measurement
Term 5: Product Launch & Marketing
  • GTM Strategies & Planning
  • Product Messaging & Positioning
  • Marketing Channels for Product Launch
  • Measure GTM Success Metrics
Capstone Project (Minor)
  • Capstone Project
Term 6: Growth & Scaling
  • Growth Hacking Techniques & Strategies
  • Scaling Product Operations & Infrastructure
  • Customer Acquisition & Retention Strategies
  • Managing Hypergrowth: Best Practices
Term 7: Product Analytics
  • Product Success Metrics & KPIs
  • Intro to Product Analytics: Tools & Metrics
  • Data-driven Decision Making in PM
  • A/B Testing & Experimentation
Term 8: Generative AI: Ideation to MVP
  • Understand Generative AI & Its Applications
  • Ideation Techniques Using Generative AI Tools
  • Prototyping with AI-Generated Content
  • MVP Development & Testing with AI
Capstone Project (Major): BYOP
  • Bring Your Own Product

Plug the gaps in your skill set without taking a gap year. Learn Product Management from India’s top school and prepare to be the product leaders of tomorrow.

Have questions? Reach out to our Learning Advisor at +91 8851827093 or download the brochure here.

Embark on this journey to efficiency by developing future-ready skills in Product Management on the Accredian platform. At Accredian, we leave no stone unturned to ensure students achieve their dreams. The video sessions and study materials at Accredian promise the best learning experience for #LeadingTomorrow.

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