Beginner’s Guide to Digital Marketing Roles in 2022

Digital Marketing roles are at a boom. They are not only one of the hottest jobs in the market but are also highly paid. But what are the different roles in this wide spectrum of expertise? Well worry not.

This guide will help you understand the relevant roles in Digital Marketing and streamline your choice to be a great Digital Marketer. So, let’s get started!

Digital Marketing is a domain of creative people with a vigour to break advertising norms. It is a groundbreaking job profile that has changed the game of marketing on the internet altogether.

To help you understand the influence of Digital Marketing better, here are big companies in 2020 that held one of the largest shares in the U.S. digital-ads market:

  • Amazon held a 10.3%
  • Google held 28.9% 
  • Facebook 25.2%. 

Digital Marketing trends are changing constantly, so are the requirements for jobs in this sector. The demand for Digital Marketers is on a rise. Whether you are in tech, business or a creative field, every job has a space in the Digital Marketing realm.

The IT industry contributes 46.01% of Digital Marketing jobs.

Here are the top roles in Digital Marketing in 2022:

Digital Marketing Roles (2)

Top Digital Marketing roles in 2022

1. Digital Marketing Manager (DMM)

A Digital Marketing Manager develops strategies by analysing economic performance and predictions of future performance of the business, identifying target audiences and monitoring the competition.

They plan and execute different kinds of marketing strategies like social media marketing, email marketing, digital advertising campaigns, etc.

Employment of advertising, promotions and marketing managers is projected to grow 10% from 2020 to 2030. Today, most of the marketing is taking place on the internet. Therefore, these statistics are a great sign to start a career in Digital Marketing now.

DMM’s have a huge responsibility of creating and maintaining the online presence of the company while assessing the Return On Investment (ROI) for the business. They evaluate their customer’s end-to-end experience based on insights.

They also largely manage the Digital Marketing team and constantly develop growth opportunities.

The salary of a Digital Marketer ranges from ₹4,00,000 – 22,00,000 per annum in India.

2. Content Strategist

A content strategist needs to develop engaging content that is relevant to business objectives. Customers/Target audience tend to use search engines like Google to find the most relevant information possible. 

Thus, a content strategist uses various analytical tools like Google Analytics, MixPanel, SEMrush, etc. to showcase a brand or product in the most relevant and informative way possible.  

The average salary of a Content Strategist in India is ₹7,00,000 – 8,00,000 per annum in India.

3. Conversion Rate Manager/ Conversion Rate Optimizer

As the name suggests, a Conversion Rate Manager optimises the webpage experience. This is done on the basis of user behaviour. User behaviour includes everything from the journey they take through the site to their interactions with a web page.

The Conversion Rate Manager has to modify the web pages in a way which leads visitors into effective conversion, before closing the tab. The marketing funnel efficiency is what needs to be majorly focused on.

They also work on improving business relationships to encourage more conversions across domains while analysing results and identifying the trends to effectively communicate the findings to clients.

The salary range of a Conversion Rate Manager in India, has an astounding range from ₹11,00,000 – 25,00,000 per annum, depending on the skills and experience of the candidate and the scale of the company.

4. Search Engine Marketing (SEM) Specialist/ Search Engine Optimizer 

An SEM specialist plays a crucial role to make Digital Marketing a success. SEM specialists evaluate and modify the company’s website for an organic but effective reach to a target audience.

They need to carry in-depth website analysis and achieve maximum ROI (Return On Investment). Search Engine Marketing specialists are required to evaluate website performance which in turn also indicates how well the company is performing and will perform in the near future. 

The average salary of an SEM Specialist in India ranges from ₹12,00,000- 30,00,000 per annum.

5. Email Marketing Specialist

An Email Marketing Specialist plans and executes campaigns which are designed for market research, content creation and circulation of valuable content. Other than this, they are also responsible for collaborating with coworkers across departments and the target audience for the company.

The ability to create accessible and engaging texts is a must for Email Marketing Specialists. Ultimately, an outstanding email marketer should be tech savvy.

There are more than 50,000 positions available for email marketing managers. The average salary of an email marketer in India ranges from ₹2,00,000 – 15,00,000 per annum.

6. Social Media Marketing Expert

A Social Media Marketing Expert is crucial for a company’s brand awareness and sales. Social Media’s power cannot be ignored and therefore this job role has been one of the most in-demand jobs in the last few years.

They have to create elaborate social media strategies which includes:

  • Competitive and Audience Research
  • Generating Content Ideas
  • Constantly interacting with target audience
  • Budget Planning
  • Planning and Implementing Schedule
  • Being updated on relevant news and trends
  • Analysing and improving analytics
  • Working with Designing, Photography and Video Editing Teams
  • Focusing on traffic, leads and sales

A Social Media Marketing Manager’s salary in India ranges from ₹3,50,000- 9,00,000 per annum.

Besides these job roles, there are unlimited opportunities under Digital Marketing like:

  • Copywriter
  • User Experience (UX) Designer
  • Pay Per Click (PPC) Specialist
  • Affiliate Program Manager
  • Ecommerce Digital Strategist, etc.

Getting familiar with these roles and exploring further into them will give you a better idea of what you can achieve. We hope you found this blog useful. 

To begin your Digital Marketing career, check out our Digital Marketing course here.

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