Why join Executive Program in Product Management & Digital Transformation with E&ICT Academy, IIT Guwahati?


We present a golden opportunity to embellish your hat with the IIT feather, regardless of your educational background. Introducing an 10-month Executive Program in Product Management & Digital Transformation in collaboration with E&ICT Academy at IIT Guwahati.

IIT Guwahati, ranked 7th in Engineering and 8th Overall in the NIRF India Rankings 2021, stands as a beacon of technical prowess.

A public technical university recognized as an Institute of National Importance by the Indian Government, IIT Guwahati is situated in Amingaon, North Guwahati, Assam.

In this blog, we delve into the intricacies of the course. So, bookmark it for later and share it with fellow product enthusiasts. Let’s dive in!

This unique Product Management & Digital Transformation program caters to Tech Leads, Product Managers, Project Managers, Consultants, Software Professionals, Sales & Marketing Professionals, Function Heads, Senior Managers and Mid Career Professionals.

Master the Tools of Product Management & Digital Transformation


About the Course:

  • Certification: Get Certified by E&ICT Academy, IIT Guwahati, and learn from the top industry professionals. Get your hands on exploring the best opportunity in Product Management and be the best in business. 
  • Campus Immersion 2-Day Campus Immersion at IIT Guwahati 
  • 10 Months Weekend Classes as per your convenience
  • With 150+ Real business cases studies, attend the Master Class sessions by Industry Experts
  • 100% Career Assistance will be offered and followed by a hassle-free placement process by Accredian.
  • The program brings hands-on learning experience through LIVE Instructor-led Online Sessions by Distinguished Faculty and State-of-the-art Curriculum. 

Program Curriculum 

Term 1: Introduction to Product Management
  • Roles & Responsibilities of a PM
  • User Research for PMs
  • Market Research for PMs
  • Competitive Analysis for PMs
Term 2: Product Strategy & Roadmap
  • What is Product Planning Cycle?
  • Establishing Product Vision & Mission
  • Formulating Product Strategy & Product Goals
  • What is Product Backlog & Roadmap
Term 3: Design Thinking & UI/UX
  • Design Thinking & UI/UX
  • Building MVP – Artefacts, Persona Mapping & PRDs
  • UI/UX for PMs
  • Designing Mockups, Wireframes, & Prototypes
Term 4: Agile Product Engineering
  • Introduction to Engineering for Product Managers
  • Understanding Microservices & Cloud Services
  • Waterfall & Agile Methodology
  • Understanding Scrum & Kanban
Term 5: Product Marketing & Launch
  • Product Development & Planning User Tests
  • Product Launch & A/B Testing
  • Data Driven Product Marketing & Consumer Behaviour
  • Measuring Brand & Impact of Product Marketing
Term 6: Digital Strategy & Planning
  • Digital Disruption in 21st Century
  • Strategy Development & Alignment
  • Building a Customer-Centric Approach
  • Measuring and Optimizing Digital Strategy
Term 7: Digital Business Models & Value Proposition
  • Digital Business Model Fundamentals
  • Value Proposition Development
  • Monetizing Digital Business Models
  • Digital Ecosystems & Partnerships
Term 8: Digital Technology & Tools
  • Foundations of Digital Technologies
  • Cybersecurity & Data Privacy
  • AI/ML & IOT Analytics
  • Blockchain & Industry 4.0
Term 9: Digital Transformation Frameworks & Implementation
  • Digital Transformation Models
  • Digital Transformation Roadmaps
  • Agile Methodologies for Transformation
  • Digital Transformation Governance
Term 10: Digital Leadership & Change Management
  • Leadership in Digital Transformation
  • Change Management Strategies
  • Building an Innovation-First culture
  • Sustaining Digital Success

Plug the gaps in your skill set without taking a gap year. Learn Product Management from India’s top school and prepare to be the product leaders of tomorrow.

Have questions? Reach out to our Learning Advisor at +91 7619555873or download the brochure here.

Embark on this journey to efficiency by developing future-ready skills in Product Management and Digital Transformation on the Accredian platform. At Accredian, we leave no stone unturned to ensure students achieve their dreams. The video sessions and study materials at Accredian promise the best learning experience for #LeadingTomorrow.

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