Why join Executive Program in Product Management & Business Analytics with E&ICT Academy, IIT Guwahati?


We present a golden opportunity to embellish your hat with the IIT feather, regardless of your educational background. Introducing an 10-month Executive Program in Product Management & Business Analytics in collaboration with E&ICT Academy at IIT Guwahati.

IIT Guwahati, ranked 7th in Engineering and 8th Overall in the NIRF India Rankings 2021, stands as a beacon of technical prowess.

A public technical university recognized as an Institute of National Importance by the Indian Government, IIT Guwahati is situated in Amingaon, North Guwahati, Assam.

In this blog, we delve into the intricacies of the course. So, bookmark it for later and share it with fellow product enthusiasts. Let’s dive in!

This unique Product Management & Business Analytics program caters to Tech Leads, Product Managers, Project Managers, Consultants, Software Professionals, Sales & Marketing Professionals, Business Analysts, Engineers and Mid Career Professionals.

Master the Tools of Product Management & Business Analytics

Executive Program in Product Management and Business Analytics Tools

About the Course:

  • Certification: Get Certified by E&ICT Academy, IIT Guwahati, and learn from the top industry professionals. Get your hands on exploring the best opportunity in Analytical Product Management and be the best in business. 
  • Campus Immersion 2-Day Campus Immersion at IIT Guwahati 
  • 10 Months Weekend Classes as per your convenience
  • With 150+ Real business cases studies, attend the Master Class sessions by Industry Experts
  • 100% Career Assistance will be offered and followed by a hassle-free placement process by Accredian.
  • The program brings hands-on learning experience through LIVE Instructor-led Online Sessions by Distinguished Faculty and State-of-the-art Curriculum. 

Program Curriculum 

Term 1: Introduction to Product Management
  • Roles & Responsibilities of a PM
  • User Research for PMs
  • Market Research for PMs
  • Competitive Analysis for PMs
Term 2: Product Strategy & Roadmap
  • What is Product Planning Cycle?
  • Establishing Product Vision & Mission
  • Formulating Product Strategy & Product Goals
  • What is Product Backlog & Roadmap
Term 3: Design Thinking & UI/UX
  • Design Thinking & UI/UX
  • Building MVP – Artefacts, Persona Mapping & PRDs
  • UI/UX for PMs
  • Designing Mockups, Wireframes, & Prototypes
Term 4: Product Engineering
  • Introduction to Engineering for Product Managers
  • Understanding Microservices & Cloud Services
  • Waterfall & Agile Methodology
  • Understanding Scrum & Kanban
Term 5: Product Marketing & Launch
  • Product Development & Planning User Tests
  • Product Launch & A/B Testing
  • Data Driven Product Marketing & Consumer Behaviour
  • Measuring Brand & Impact of Product Marketing
Term 6: Foundation of Business Analytics
  • Introduction to Business Analytics
  • Data Analytics Fundamentals for Business Analysts
  • Statistics Basics for Business
  • Advanced Business Statistics
Term 7: Excel Mastery for Business Insights
  • Excel fundamentals for Business Analysis
  • Excel Functions & Conditions
  • Excel Pivot Tables & Reporting
  • Excel Modelling
Term 8: SQL Essentials for Business Intelligence
  • Database Basics for Analysts
  • SQL Fundamentals for Business Analysis
  • SQL Operations
  • Advanced SQL
Term 9: Business Analytics with Power BI
  • Power BI for Business reporting
  • Connecting Data Sources
  • Data Modelling in Power BI
  • Functions in Power BI
Term 10: Applied Industry Analytics: Case Studies
  • Business Analytics in BFSI
  • Marketing & Telecom Analytics
  • Healthcare & Manufacturing Analytics
  • Ecommerce & Supply Chain Analytics

Plug the gaps in your skill set without taking a gap year. Learn Product Management from India’s top school and prepare to be the product leaders of tomorrow.

Have questions? Reach out to our Learning Advisor at +91 7619555873 or download the brochure here.

Embark on this journey to efficiency by developing future-ready skills in Product Management and Business Analytics on the Accredian platform. At Accredian, we leave no stone unturned to ensure students achieve their dreams. The video sessions and study materials at Accredian promise the best learning experience for #LeadingTomorrow.

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