The Advanced Certification in Product Management at IIT Guwahati Explained

Advanced Certification in Product Management

Are you ready to take the leap into an exciting realm of opportunities, where innovation, strategy, and leadership converge?

If you’ve ever dreamt of mastering the art of product management and achieving unparalleled success in your career, then hold on tight because we have a thrilling journey ahead!

Welcome to our power-packed blog, where we’re about to unveil the secrets of the highly sought-after Advanced Certification in Product Management in collaboration with the illustrious E&ICT Academy at IIT Guwahati. This is not just another certification program; it’s your ticket to a world of endless possibilities and transformative experiences.

Buckle up as we navigate through the depths of this extraordinary program, tailored to empower professionals like you with the skills and insights needed to thrive in the fast-paced world of product management. 

From diving into cutting-edge methodologies to collaborating with industry experts, this blog promises to be your ultimate guide to an awe-inspiring educational adventure.

So, if you’re ready to unleash your full potential, propel your career to new heights, and become a trailblazer in the field of product management, then join us on this exhilarating ride through the Advanced Certification in Product Management at IIT Guwahati.

The future of your dreams awaits – let’s dive in! 

Program Highlights

  • Certification: Give your resume the IIT edge
  • 5 Months: Weekend Classes
  • Top Faculty: Learn from top PMs from Google, Amazon etc.
  • 72+ Hours: Intensive training
  • 100% Live: Instructor-Led Training
  • Placements: 100% Career Assistance

Master Product Management Tools 

PM Tools

Program Syllabus 

The Executive Program in Product Management includes the following modules:

Term 1: Introduction to Product Management

Module 1 – Roles & Responsibilities of a PM

  • Mindset of PM
  • Skills required to be PM
  • Key responsibilities of a PM
  • Influence without authority as PM

Module 2 – User Research for PMs

  • Identifying Target User Groups
  • Quantitative Research Techniques
  • Qualitative Research Techniques
  • How to Conduct Customer Research

Module 3 – Market Research for PMs

  • Defining the Target Market
  • Identifying & Analyzing Market Trends
  • Market Segmentation and Targeting
  • Emerging Trends in Market Research

Module 4 – Competitive Analysis for PMs

  • Techniques to identify competitors
  • Competitive Intelligence for PMs
  • Analyzing Competitive Products
  • Competitive SWOT Analysis
Term 2: Product Strategy & Roadmap

Module 5 – What is Product Planning Cycle?

  • Understanding the Product Planning Cycle
  • Brief introduction of PPC elements
  • Importance of elemets of PPC
  • Flow of PPC

Module 6 – Establishing Product Vision & Mission

  • What is Product vision?
  • Setting Product vision
  • What is the Product-led mission?
  • Setting product mission

Module 7 – Formulating Product Strategy & Product Goals

  • What is product strategy?
  • Setting product strategy
  • Understanding and setting product goals
  • Activity: Strategy Teardown

Module 8 – What is Product Backlog & Roadmap

  • What is the product roadmap?
  • Creating roadmap
  • Understanding product backlogs
  • How to create efficient product backlogs?
Term 3: Design Thinking & UI/UX

Module 9 – Design Thinking for PMs

  • Design Thinking in PM
  • Implementing Design Thinking
  • How does Design Thinking benefit PM?
  • Activity: Design Teardown (Airbnb)

Module 10 – Building MVP – Artefacts, Persona Mapping & PRDs

  • How to build an MVP?
  • Persona Mapping, User Journey, & User Stories
  • Product Artefacts
  • What are PRDs?

Module 11 – UI/UX for PMs

  • What is UI/UX?
  • Building products with good UX
  • Tools for UI/UX design
  • Case study about product UX

Module 12 – Designing Mockups, Wireframes, & Prototypes

  • What are Mockups?
  • What are Wireframes?
  • What are Prototypes?
  • Activity: UI/UX Wizard
Term 4: Agile Product Engineering

Module 13 – Introduction to Engineering for Product Managers

  • What is Product Engineering?
  • The mindset of a Technical PM
  • Should PM learn to code?
  • Technical concepts for PM

Module 14 – Understanding Microservices & Cloud Services

  • What are Microservices & Cloud Services?
  • What is System Design?
  • Understanding content delivery network
  • Native apps & Hybrid apps

Module 15 – Waterfall & Agile Methodology

  • What is Waterfall Methodology?
  • What is Agile Methodology?
  • Traditional Vs Agile
  • Levels of Planning in Agile Methodology

Module 16 – Understanding Scrum & Kanban

  • Agile Frameworks
  • What are Scrum and Kanban?
  • Tools for Scrum & Kanban
  • Activity: Futurist
Term 5: Product Marketing & Launch

Module 17 – Product Development & Planning User Tests

  • Creating story & planning sprint
  • Task breakdown & preparing documentation
  • Planning, Recruiting, & Preparing for the test
  • Conducting Tests & Analyzing Data

Module 18 – Product Launch & A/B Testing

  • Risk Analysis
  • A/B Testing
  • Customer Feedback Mechanism
  • Case Study

Module 19 – Data-Driven Product Marketing & Consumer Behaviour

  • What is Product Marketing?
  • Go-to-Market
  • Growth Hacking & Sales strategies
  • Understanding Consumer behavior

Module 20 – Measuring Brand & Impact of Product Marketing

  • Importance of a Brand
  • Building Brand
  • Understanding Brand Management
  • Measuring the Impact of Product Marketing Activities

Project: Design Discovery

Design Discovery requires one to apply design thinking concepts to create human-centered and action-oriented solutions. As a PM practitioner, you will be competing with the best to solve a complex challenge.

Admission Process: 

  1. Apply at
  2. Pay the Application Fee
  3. Selected Candidates will receive Admission Confirmation Letter.

Start Your Journey Today at IIT Guwahati without quitting your job!

ACCREDIAN‘s primary focus revolves around the instruction and exploration of cutting-edge technologies, including AI, ML, Data Science, and Product Management.

Our dedication lies in providing specialized programs that cater to industry demands, aiming to empower working professionals with essential skill sets and life-changing learning opportunities, propelling their careers forward

Our ultimate mission centers on ensuring that world-class education becomes accessible to all, enabling individuals to pursue impactful careers and achieve their highest potential.

Do you have any queries?

Reach out to us at [email protected]

Talk to our Program Mentor at +91 96258 11095

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